Mission
The Sports Marketing Association (S.M.A.), founded in 1995, provides U of A students the opportunity to gain hands on experience in the sports marketing industry. Members work closely with Arizona Athletics to promote nineteen NCAA Division I sports by developing marketing plans, establishing game day promotions, and by volunteering during game day and community events. S.M.A. offers its members opportunities to learn from industry professionals through guest speakers and its annual networking dinner.
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"Through SMA, I was able to develop two very large speaking engagements that provided students the opportunity to listen to two of the more prominent MLB team owners in the industry. Little did I know, that those opportunities would later help me later land my dream job. This organization was one of the best investments of my college career." - Faham Zakariaei, '03-'04 VP Marketing
"SMA has been my outlet for discovering my true passions in life, in terms of career goals, friendships, and personal accomplishments." - Deanne La Torra, '04-'05 President
"As a member of SMA, I have had the opportunity to network with professionals in the sports industry and have gained valuable hands-on experience in game day promotions and event coordinating. I would strongly recommend SMA to any student interested in a career in sports."- Kristie Valenzuela, '04-'05 VP Events
"SMA is the link between U of A students and the sports industry. Without any existing courses concentrating on the variety of careers in sports, this club is where to find out what's out there! The experience gained through volunteering and the opportunities I came across through networking were incredibly rewarding and essential to my career path. This club provides the gateway to really discovering if sports careers are for you!" - Karla Moreno, '02-'06 Member